Pricing

Three tiers, fixed fee, no quoting.

The price is on the page because a price behind a call is a sales process, and you are trying to make a decision this week.

Red Flag Scan

€390

Turnaround: 48 hours
Clock starts on: payment
Deal size: $5k–25k
Input: Public data only
Length: 5–8 pages

A desk read of everything knowable from outside: the listing claims, traffic and domain history, distribution durability, and the asking multiple placed against a range of margin scenarios.

Included

Verdict as a bounded price range across margin scenarios
Revenue quality — launch-spike test and public revenue history where it exists
Distribution durability, in full
Technical and transfer risk — platform dependency, stated assets, published posture
What could not be verified, in full, with the questions that would close it

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Full Diligence

€690

Turnaround: 5 days
Clock starts on: receipt of complete seller data
Deal size: $25k–100k
Input: Public data + seller data
Length: 8–12 pages

Everything in the scan, plus the sections that can only be written once the seller hands over figures — and the profit-multiple conversion that turns an asking price into a number you can compare.

Included

Everything in the Red Flag Scan
A fixed seller data request — Stripe exports, analytics, cohorts, expense breakdown
Logo churn and revenue churn, separately, with the cohort curve
Customer concentration, or supplier and SKU concentration for ecommerce
Profit-multiple conversion — the real multiple, benchmarked
Owner dependency, adjusted for what a market-rate operator costs

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Deal Support

€1,200

Turnaround: 7–10 days
Clock starts on: receipt of complete seller data
Deal size: $100k+
Input: Public data + seller data
Length: 8–12 pages + model

Full diligence, plus a valuation model with three price points, a negotiation brief, and a call to work through both.

Included

Everything in Full Diligence
A valuation model with three supported price points
A negotiation brief — the documented levers, ranked
A 45-minute call, after delivery

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What separates the tiers

One runs on public data. The other runs on the seller's.

A scan works from everything knowable from outside, and ends on a range rather than a number — because public data supports a range, and claiming otherwise would be the one thing that makes the document worthless.

Full diligence adds the seller's own figures, and with them the questions a ledger answers: how fast customers leave, who actually pays the bills, what the business earns after the owner's hours are priced at market rate. It replaces the range with a single supported price.

Deal Support is full diligence plus a valuation model with three price points, a negotiation brief and a call after delivery.

When the clock starts

The turnaround on the €390 scan starts on payment, because nothing in it depends on anyone else.

On €690 and €1,200 it starts on receipt of complete seller data. Those tiers depend on a seller who has no obligation to cooperate, and a clock that ran from payment would turn their silence into a missed deadline you paid for.

Payment

One hundred per cent up front, by card. This is a short-turnaround deliverable for someone I have never met; invoicing on delivery is how neither of us ends up satisfied. There is no retainer and no subscription.

What the fee is, relative to the deal

On a $30,000 acquisition, €690 is roughly two per cent of the transaction. The report either supports the asking price, or it documents the issues that move it. Documented issues are the standard negotiation lever in every M&A process — a ten per cent movement on a $40,000 deal is $4,000.

That ten per cent is an illustration of the mechanism, not a measured average across past engagements. Size it against your own deal.

Where this stops making sense

Below $10,000 the fee is too large a share of the purchase price to be worth it. Above $150,000 you should be hiring an established firm, and I will tell you so rather than take the engagement.

Buy-side only, and never both sides of the same business. I do not prepare businesses for sale and then diligence them for a buyer, at any remove and at any later date. A report the seller commissioned is worth less to you, and the moment that becomes true of one report it is true of all of them.